About Matt Blair

Proof that I've been eating my own dog food for decades!

Proof that I've been eating my own dog food for decades!

My First ‘Tech’ Gig

While attending college, I was an assistant in the school of music’s computer lab. I answered questions and tried to make the mysterious comprehensible for students cranking out last-minute papers or using computers to notate their music theory projects. I also worked with the professors: highly-accomplished musicians, most more than twice my age, who were regularly humbled by a blinking cursor or a cryptic error message.

That minimum-wage job required technical skills, of course.  But those skills weren’t nearly enough. I quickly learned that understanding each person’s goals, how they think, and how to create a step-by-step workflow that was effective for their individual needs was far more important than the technology itself.

Many Hats

I’ve been working as a freelance technology consultant and strategist for the last fourteen years. In that time, I have:

  • Analyzed and refined work flows and information flows
  • Planned and implemented relational and document databases
  • Programmed in several languages on several client/server and web platforms
  • Deployed content management systems (CMS) and customer relationship management systems (CRM)
  • Recorded, edited and produced complex audio and musical projects
  • Created workflow patterns for digital media management
  • Designed and developed iOS apps
  • Advised staff and executives on myriad technology decisions, large and small

The Important Strengths

Over the years, in all these experiences, I’ve discovered that there are more important aspects to good information strategy than knowing when the next gadget or gizmo will arrive, or what all the features will be in the next release of Windows.

I have found that there are a handful of strengths most relevant to defining good information strategy, and I’ve worked consciously to develop them:

  • I think “big picture” and long term, but can zoom in closely when needed.
  • I am a good listener and attentive to detail.
  • I have the ability to translate between the tech world and the ‘real’ world, i.e. from geek-speak to English — and back again.
  • I understand and emphasize the role usefulness and usability play in the successful adoption of any plan or system.

Contact Me

You can reach me by email: matt@elsewisestrategic.com

And follow me on Twitter: ewstrategic

Find out more about me on the Matt Blair disambiguation page